How are big brands using virtual and augmented reality in their business?

Written on 11/10/2021
Diana Olynick

Increasing safety, productivity, efficiency, reducing errors, and saving time are some of the major advantages of using Augmented Reality and Virtual Reality technologies by large industrial companies.


Research conducted by Capgemini took interviews of more than seven hundred representatives from different companies, including business giants such as Siemens, Boeing, and Volkswagen. 


The results were impressive. Seventy-five percent of companies with large-scale Augmented Reality and Virtual Reality implementation observed 10% operational benefits. Given the size of the companies, if we convert the percentage to dollars, it would be a profit of millions or, in some cases, even more than that.


According to research by Statista, the world would see a dramatic rise in the use of Virtual Reality and Augmented Reality technology in the upcoming years. Some experts claim that by 2025, the market size of emerging technologies would cross $500+ billion. 


This article will highlight the top five ways businesses are using Augmented Reality and Virtual Reality to boost their businesses. 




Smartphones or tablets have become an easy way of creating a shopping environment for a potential buyer. Marxent, an Augmented Reality application company, helped Harley-Davidson create an iPad application that provides the customers with a virtual shopping experience, providing them to choose from different body types, lights, seats, and many other options. 


Online stores could use Augmented Reality technology to provide the customers with a 3D shopping experience that replicates the shopping experience in a traditional store. Providing the customers with a chance to try out the items before they make a final purchase is the best way to satisfy the customers. 


Industrial field services


Using Augmented Reality in the field can reduce confusion, improve safety and release the pressure from engineers working onsite who might not be experts in technology and infrastructure. Augmented Reality allows remote experts to superimpose drawings, markings, and messages directly on the engineer’s field.


Using smart glasses keeps their hands free and provides them with the opportunity to make fixes immediately. Augmented Reality empowers the mobile workforce by linking experts and workers around the world. 



Training and education


Augmented Reality is becoming popular in medical education. A partnership between Case Western Reserve and Cleveland Clinic allows students to take a 3D holographic anatomy program. It helps students dive into a human body and saves dozens of hours spent in traditional cadaver laboratories.

Augmented Reality technology can be used to train students and employees, providing them with a multisensory experience that is more productive when compared to traditional methods such as textbooks, flashcards, or lectures. 


Repair and maintenance


In 2015, Hyundai was the first automaker company to introduce an Augmented Reality owner's manual. Using a tablet or smartphone, customers were provided with how-to information about car maintenance, repairs, and vehicle features. The app also contains 3D overlay images, how-to videos when the consumer scans different areas of the vehicle. It also has an information guide to help its user. 


Augmented Reality has made it easier for inexperienced people to identify problems and make a repair in fault parts using the step-by-step instructional guide. 


What is the future of Augmented Reality and Virtual Reality?


Based on the research results and the performance experiences from different companies, we can clearly say that Augmented Reality and Virtual Reality have gained immense popularity among business giants. Even though there were a few challenges at the beginning, including data readiness, technological integration, talent, inability to identify problems, and general awareness.


However, the result of Augmented Reality and Virtual Reality technology has made the customer satisfied and provided them with multiple solutions and opportunities to experience virtual shopping experiences. The numerous advantages of Augmented Reality and Virtual Reality are worth the effort, and the outcomes are living up to the expectations of the companies.


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